The Rapport blog
Medical Device Sales Training: What Product Knowledge Alone Won't Teach Your Reps
Product knowledge gets reps in the game. A 10-year med device sales leader explains what medical device sales training misses, and how AI role-play builds field-ready judgment.

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Showing 9 of 45 posts

Read the Room, Not the Script: AI Roleplay for HCP Conversations
The moments that actually decide an HCP conversation are quiet: reading hesitation, hearing the objection, and holding steady with pushback. Those are practiced skills, not memorized ones. On September 9, Rapport is taking the LTEN (opens in new tab) Demo Day stage to build one of these scenarios live, run it, and show the coaching and competency data behind it.
Rapport vs Hyperbound: Which AI Roleplay Platform Fits Your Team in 2026?
Rapport vs Hyperbound is the comparison most revenue and L&D teams reach when they shortlist an AI roleplay platform. Both let people practice real conversations with AI. Both sell to the enterprise. They were built to solve different halves of the same problem.

How to Sell to a Hospital Value Analysis Committee (And How to Practice It First)
A value analysis committee is the last room your device has to survive before it gets on contract. Six people, six different definitions of value, one meeting. Here is what each seat is actually weighing, where reps lose the room, and how enablement teams rehearse the panel before it is real.

Rapport vs Yoodli: Which AI Roleplay Platform Fits Your Team in 2026?
Comparing Rapport vs Yoodli for AI roleplay training? Both platforms let teams practice real conversations with AI, and both sell to the enterprise. They grew from different roots, and that difference decides which one fits your team.

AI Role Play Training: What It Is and Why It Beats Passive E-Learning
Most training still asks people to watch instead of do. AI role play training changes that by letting teams practice real conversations with a responsive AI partner, building confidence through repetition rather than passive slides.

How to write a strong prompt for your AI avatar
Your avatar is only as good as the brief you give it, and vague prompts produce vague conversations. Here's how to set the scene with context, tone, and purpose so your avatar can think on its feet instead of reading a script.
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Posts listing second part

5 Questions to Diagnose the Room Before You Pitch
"Read the room" is the most common and least useful advice in sales. Useful looks like this: five specific questions, asked silently, before you open the deck.

Why soft skills are today’s most critical business growth
Communication, empathy, and leadership now move the numbers leadership actually watches: engagement, retention, and profitability. The hard part was never agreeing they matter, it's developing them at scale.

What your LMS can’t show you about soft skills
Completion rates tell you someone clicked through a module, not whether they can handle a difficult customer. Here's how to measure real behavior change with scenario-based practice and reporting that stands up to a CFO's questions.
